Built to support BikeTourFrance.net. Refined through daily operation.
The complete Rider Journey: From Curiosity to Community
A real-world customer engagement platform built in support of a small cycling-tour business. BikeTourFrance.net brings together customer communications, relationship management, workflow automation, and operational systems in a practical, everyday environment.
Discussing CRM, automation, customer journeys, and AI-assisted workflows has value. Architecting, building, and operating a customer engagement system is where ideas meet reality. When the same system is responsible for attracting customers, supporting them, communicating with them, and helping deliver a successful tour experience, every design decision matters. From customer acquisition through tour delivery, every component serves a practical purpose and continues to evolve through daily use. Simplicity, utility, and delivering what matters to customers have guided the project from the beginning.
Built as part of BikeTourFrance.net, this platform grew out of the practical needs of running a small bicycle-tour business. Using Google Workspace, EspoCRM, n8n, telephony integrations, and AI-assisted workflows, I have assembled and continue to refine a system for managing customer communications, relationships, content, and operational tasks.
Customer communications (Google Workspace). Workflow automation (n8n). Relationship management (EspoCRM). Outbound calling and follow-up cadences (telephony integrations). Content and knowledge management. AI-assisted task execution and workflow support.
Platform Infrastructure & Architectural Philosophy
This platform was built to solve the day-to-day challenges of running a small bicycle-tour business. It continues to evolve through practical use, providing hands-on experience with customer communications, CRM design, workflow automation, and AI-assisted operations.